Tees Valley start-up, Marketing Engine, celebrates five-figure investment from Innovate UK following success in national creative industries competition.
Marketing Engine, based in Darlington, has been awarded a five-figure sum to commercialise its innovative marketing attribution software after impressing judges in Innovate UK’s Creative Catalyst competition. The government-backed funding programme aims to support the growth of untapped innovative businesses and to increase investment in creative talent.
Aimee Philipson, Chief Operating Officer said:
“We couldn’t be more thrilled to have the backing of Innovate UK – as well as the support of fantastic organisations like Innovation SuperNetwork who have helped us so much over the last few years. This funding will enable us to really take Marketing Engine to the next level and provide the missing piece in the marketing toolbox for so many businesses.”
Newcastle-based digital agency Nebula Labs will lead development work on the Innovate UK project throughout the autumn.
Dylan McKee, Co-founder at Nebula Labs, said:
“It’s a pleasure to be working with the local entrepreneurs behind Marketing Engine to develop some cutting-edge innovations to take their SaaS platform to the next level, incorporating next-generation technologies like AI and proliferating them to effective use in the marketing industry through an accessible toolbox, and we can’t wait to get started!”
Kieron Goldsborough, CEO, added:
“A ‘Founders’ Club’ of early-adopter agencies and marketing teams from across the UK have been feeding into the development roadmap for Marketing Engine so the market’s voice is right at the heart of our decision-making. We’re looking for companies of all sizes to join our testing panel so if you’re interested, please do get in touch.”
The Creative Catalyst competition winners receive fully funded business growth and investor-readiness support and join a network of peers for training, events and pitch opportunities, alongside receipt of the grant funding.