Is your marketing reporting actually telling you anything?
Across all sectors, marketing professionals find it challenging to demonstrate return on investment and justify their budget and choices of activity. Marketers are using up to 20 tools to gather data and try to make sense of their results and attribute them to specific activity.
What’s wrong with the way things are done now?
Marketing plans and schedules are currently created in spreadsheets, documents, calendars or even sometimes on dozens of tiny Post-It notes stuck to a glass wall. Plans are shared with the team, the boss and external partners in a variety of ways, making version control a nightmare.
Marketers then use at least one tool (or up to 20!) or platform to evaluate the results of these marketing plans.
Having multiple accounts, all your data in different formats and no tangible way to measure offline activity means that you are never really seeing the full picture. Wouldn’t it be better to have all this data and your marketing plan in one shareable place?
With Marketing Engine you can…
Bring multiple popular data sources together including Google Analytics, Twitter, MailChimp and many more.
See the real impact of all your activity in one simple visual and discover what channel or activity is having the most impact.
Visualise trends, patterns and correlations between online and offline activity and your analytics sources in a new and powerful way.
Add internal and external data sources such as sales, enquiries, website visitors, outbound calls made, social media engagement and event attendances – and track results over time.
Compare different mixes of activity on results and collaborate with other teams to combine data sources and activity schedules.
Create multiple canvases for specific campaigns, audiences and teams.
Share the most up-to-date plan with multiple stakeholders.
Make data-based decisions for your next marketing moves.
Filter your marketing plan to see different campaigns or tactics at the click of a button.
How does it work?
Build your marketing plan
Build your marketing plan with the calendar tool and fully customisable fields. Plot your activity for months, or even years, in advance.
Add your data
Add your data individually or by CSV upload (template provided). Import Google Analytics data by connecting your account to Marketing Engine.
Visualise your plan & data
Your plan and data will be visualised all in one place, allowing you to explore, analyse and make data-driven decisions.